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LEAD Strategic Leadership

In 2020, in close collaboration with Andrea Taylor (LXD), we refreshed all of the content for Jesper Sorensen and Bill Burnett’s five year old Strategic Leadership course in the LEAD program.

Project Launch: January 2000
Service Type/s: Instructional Media
Filed Under: Course Videos, Motion Graphics

Approach

We used new examples, cases, and a rich visual storytelling approach. Additionally, to make production efficient and to give students multiple types of media approaches, we employed a “graphic novel approach” to several case studies. The course was well recieved by both LEAD participants and MBA students.

Result

"[The IM and LDT teams] for example, really helped create a lot of great graphic novels so that, instead of having them read a case on Shimano which I've taught for many years, what we had was essentially a six minute, kind of mix between a podcast and a cartoon... which had this great advantage that I didn't have to wade through a lot of the misunderstandings that the students have. Then we could in class."

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