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Asian American Pacific Islander Heritage Month Website

In support of ongoing diversity, equity and inclusion efforts at Stanford GSB, we worked with Sarah Soule, Margaret Neale, Lori Mackenzie, and many wonderful content contributors to create a website of crowdsourced stories and resources for Asian American and Pacific Islander Heritage Month.

We aimed to celebrate the rich diversity of AAPI experiences and offer approachable stories to the Stanford community and beyond.


In an effort to expose our own unconscious biases and mitigate any misrepresentation or underrepresentation, we collaborated with project stakeholders and members of the AAPI community at Stanford to review and flag any potentially problematic content or design elements. This feedback brought invaluable sensitivity and heart to this project, and elevated the quality of each component as a result.

Weekly Calendar Content

We chose an “advent calendar” approach to reveal new content on a weekly basis during the month of May 2021. This prescheduled roll out encouraged ongoing visitor engagement with the site and gave our team the time to develop custom illustrations for each day’s content on a tight timetable.

AAPI Heritage Month Calendar

Custom Illustrations

The bright color palette and graphic novel-style illustrations creates a visual consistency and reinforces each story as one piece of a rich tapestry of experience.

Responsive Experience

The website was built in line with modern web practices to ensure all visitors can engage with the materials, regardless of device size.

AAPI website on desktop
AAPI website on tablet
AAPI website on mobile


More than 3,000 people from 70 countries visited the site during the month of May 2021. We take great pride in the fact that the site was widely shared and well received by so many in our community. 

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