Color Guidelines
The Media and Design group uses colors derived from Stanford University brand colors, Stanford Graduate School of Business brand colors, and our own unique selection of custom colors. These colors are the building blocks we use to craft a range of assets, beginning with Theme Color Palettes.
Primary Colors
Cardinal Red
RGB: 140 | 21 | 21
HEX: #8C1515
White
RGB: 255 | 255 | 255
HEX: #FFFFF
Black
RGB: 0 | 0 | 0
HEX: #000000
Cool Grey
RGB: 77 | 79 | 83
HEX: #4D4F53
Secondary Colors
Charcoal
RGB: 35 | 31 | 32
HEX: #231F20
Driftwood
RGB: 182 | 177 | 169
HEX: #B6B1A9
Stone
RGB: 127 | 119 | 118
HEX: #7F7776
Sand
RGB: 210 | 186 | 146
HEX: #D2BA92
Stanford Accent Colors
Olive
RGB: 143 | 153 | 62
HEX: #8F993E
Sky
RGB: 66 | 152 | 181
HEX: #0098DB
Spirited
RGB: 224 | 79 | 57
HEX: #E04F39
Illuminating
RGB: 254 | 221 | 92
HEX: #FEDD5C
Plum
RGB: 98 | 0 | 89
HEX: #620059
Archway
RGB: 93 | 75 | 60
HEX: #5D4B3C
Fog
RGB: 218 | 215 | 203
HEX: #DAD7CB
Stanford Graduate School of Business Accent Colors
Purple/Buckeye
RGB: : 83 | 40 | 79
HEX: #53284F
Brick
RGB: 101 | 28 | 50
HEX: #651C32
Bay
RGB: 111 | 162 | 135
HEX: #6FA287
Lagunita
RGB: 0 | 124 | 146
HEX: #007C92
Palo Alto
RGB: 23 | 94 | 84
HEX: #175E54
Palo Verde
RGB: 39 | 153 | 137
HEX: #279989
New Sky
RGB: 92 | 157 | 174
HEX: #5C9DAE
Poppy
RGB: 233 | 131 | 0
HEX: #E98300
Autumn Ginko
RGB: 248 | 201 | 21
HEX: #FFC915
MacDonald
RGB: 186 | 196 | 5
HEX: #BAC405
Additional Accent Colors
Sun
RGB: 234 | 171 | 0
HEX: #EAAB00
Teal
RGB: 0 | 80 | 92
HEX: #00505C
Grass
RGB: 95 | 150 | 65
HEX: #5F9641
Berry
RGB: 194 | 31 | 112
HEX: #C21F70
Navy
RGB: 14 | 59 | 69
HEX: #0E3B4F
Web Only Colors
Digital Red
RGB: 177 | 4 | 14
HEX: #B1040E
Digital Blue
RGB: 0 | 108 | 184
HEX: #006CB8
Digital Pink
RGB: 230 | 64 | 151
HEX: #E64097
Digital Green
RGB: 0 | 155 | 118
HEX: #008566
Mist
RGB: 233 | 244 | 244
HEX: #F4F4F4
Accessibility
WCAG 2.0 level AA requires a contrast ratio of 4.5 for normal text (below 18 point) and 3 for large text (above 18 point). The text label colors (black or white) accommodate the contrast ratio requirements and are the recommended text/background color pairings.
Learn how to make more accessible color use decisions from Stanford’s Office of Digital Accessibility, and use their color contrast checking tool.